Earlier today, we launched the beta version of www.food2.com with the full site coming May 1st. For the past few months it had been running as a blog, but now its a much richer experience including videos, food challenges, recipes, food tips and of course the blog.
Our group has been working on this for a while now and based on the content of the site and the demographic its geared to, the largest part of our marketing has been through the social networks and twitter.
So what is Food2? Basically its a site for food and drink lovers. Whether your a food n00b or a more experienced foodie, the hope is that you’ll find something of value on the site. Whereas the more traditional food recipes sites offer your typical chicken or beef recipes, food2 brings extra flair to the table that speaks to people my age by the way of recipes based on mood (like romantic or muchies) as well as cooking styles like (quick & easy and budget-friendly)
Be sure to check out the celeb at 1:15 in the vid below:
Beyond the recipes, there are some great video series for site launch as well as some others in the works. One of the shows that I’ve been excited about is “Kelsey & Spike Cook” If you’ve ever watched Food Network, Kelsey was from Next Food Network Star, and Spike was from Top Chef. In their show designed exclusively for Food2, they both cook up similar foods but with much different styles. It’s a fun show but its also educational at the same time.
A few other video series are Kitchen Conspirators (see video below) and $12 Challenge.
Challenges are also another piece of the site. Basically there will be a food challenge which site visitors can take part in. The current one which is open for the next 25 days is called “The Great Food Shoot Out” which is where you take a photo of your sexiest food for a chance to win great prizes. New challenges will be announced regularly.
Another thing thats worth mentioning is the social functionality of the site. Unlike most sites, that have a built in registration system, the registration setup for Food2 is strictly through Facebook Connect. If you have a Facebook your good to go. By having this funtionality it allows you to share site activity and cool finds with your friends, but this is only the beginning. 
We’d love your feedback and be sure to check us out on Facebook and Twitter
