One of the big questions that I hear often at work is: Does anyone click on paid ads? As a digital marketing who buys the ads, there is no doubt that they do and our reporting proves that people not only click the ads but they also convert. Wordstream did some research and put together this amazing infographic regarding how pay per click ads are taking over Google’s search engine results page. The stat that really stood out is:
Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.