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The Effectiveness of Writing for the Web & Receiving Links

A week ago I wrote a story entitled – How to Convert & Import a Google Pay Per Click Campaign into Yahoo. Before I go to far I have only had this site active for a couple weeks which means 0 page rank from Google etc. Now the whole reason I wrote this how to was because of experiences I had in trying to import from Google to Yahoo and the frustrations not only I had but others have expressed in forums. So I wrote this how-to and I made sure I gave it a title like someone would be searching with in one of the search engines. I then submitted this story to sphinn and digg. Here’s the results 1 week later.

The how-to article received nearly 100 views in just 3 days. I received 2 links from trusted sites: seroundtable.com and searchengineland.com.

How is traffic coming naturally? Well if you search for the phrases:

Convert Google to Yahoo
Convert Google PPC to Yahoo

(and these are just a few) my site is coming up on the first page of results sometimes within the top 3. You might be saying – But thats a really long tailed search. Well for the first phrase alone there are 3,630,000 results. I guess there’s a lot of people having similar problems :) .

So here’s a few takeaways.

Even though this site is very new there are two things that I did in order to drive referral and natural search traffic.

1. I wrote for the web. Every person who does a search on the web is asking a question. If I write my article, posts, whatever you want to call them in a format that is based around a question and then actually answer that question, then you will be rewarded by search engines.

2. This is a huge one. GET LINKS! I really only had 2 sites link to me but these sites were trusted, and Google along with the other search engines put a lot of weight on links from trusted sites with related content.

This is just s simple example of using your head when looking to get traffic to your site.

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